Every lead is generated on our own quote funnel with express written consent — never resold lists. See exactly how many agents can buy each lead, what it costs, and why — starting at $1, with free instant delivery to your CRM.
Every lead card shows how many agents can buy it, how many spots are left, the quality badge, the traffic source, and its verified reach rate. No other vendor will tell you that.
HOT leads are capped at one buyer. Any WARM lead can be locked exclusively for 2× the price — then no other agent can ever purchase it.
Paste your GoHighLevel, Zapier, or custom webhook URL and purchased leads land in your CRM in seconds. Included on every plan, even free.
Mark outcomes on your leads and the portal shows your close rate, cost per sale, and annual premium written per $1 of lead spend — live.
Tier is set by lead freshness and qualification score. Buy one lead or a thousand — there is no order minimum, and bundle discounts (5–30% at 50/100/250/1,000 leads) apply automatically at checkout.
The full schedule, public. No login, no sales call, no "contact us for pricing." Specialty verticals carry a premium because the funnels qualify harder.
| Lead type | 🔥 HOT | ♨️ WARM | ✅ SOLID | ⌛ AGED | ❄️ COLD | Range |
|---|---|---|---|---|---|---|
| General life & final expense | $45 | $20 | $10 | $5 | $1 | $1–$45 |
| Veteran (funnel ↗) | $42 | $30 | $20 | $8 | $2 | $2–$42 |
| Trucker / OTR (funnel ↗) | $72 | $60 | $49 | $15 | $5 | $5–$72 |
Aged inventory (45+ days) is additionally bucketed by age — 45–90 / 91–120 / 121–360 days / 12+ months — with floor pricing per bucket, from $1. Bundle discounts (5–30% at 50/100/250/1,000 leads) apply on top of every price above. Operator price overrides on individual leads are always shown before checkout.
| FamilyShield Pro | Typical lead vendors | |
|---|---|---|
| Minimum order | None — test with a single $1 lead | 20–25 lead minimums (often $400–500 to start) |
| Who else got this lead? | Shown on every card, with live spots remaining | Not disclosed |
| Bad-lead policy | Provably-bad leads auto-approve for a full refund; everything else reviewed within 2 business days | "All sales final" — replacement caps, waived refund rights |
| Subscription terms | Optional memberships, cancel anytime | Forced renewal minimums before you're allowed to pause |
| CRM webhook delivery | Free on all plans | Gated behind paid platform tiers |
| Consent proof | Consent text, timestamp, IP & user agent delivered with every lead | Varies |
Report an issue on any purchased lead in one click. Our system checks the evidence automatically, and provably bad leads are approved instantly — no arguing with support:
Approved disputes are a full refund of the lead price to your payment method — wallet purchases credit straight back to your wallet. No penalty, no fee, no account strike for a legitimate dispute.
No 72-hour flag windows — you get a full 30 days to file. No "20% of order" caps. No waiving your right to dispute. We can offer this because we generate every lead ourselves and stand behind the funnel. Full terms in the Agent Marketplace Agreement §5.2.
Buy in the portal and your leads are instantly unlocked, emailed to you with a CSV invoice, and — if you've saved a webhook — pushed straight into your CRM as JSON. GoHighLevel, Zapier, Make, Ringy, or anything with an inbound webhook. Setup takes one paste in your Profile tab.
Full contact record in My Leads the moment payment clears, with one-click call and email buttons and CSV export including the consent record.
POST to your endpoint per lead: contact info, all data fields, purchase metadata. Free on every plan.
Email alerts filtered by tier, state, and policy type the instant a matching lead hits the marketplace. SMS alerts on Pro and up.
Set filters, caps, and delivery days once — we buy matching leads for you and push them to your CRM, with an extra discount. Pause or cancel anytime — no forced renewals, ever.
Memberships are optional and cancel anytime — the marketplace is fully open on the free plan.
Every lead is a consumer who requested a life insurance quote on FamilyShieldQuotes.com — our own funnel, our own traffic. We are not a list reseller, and each record carries the consent text, timestamp, IP, and user agent from the original session.
Both, and we tell you which. HOT leads are single-buyer. WARM/SOLID/AGED leads show a live "spots remaining" counter (max 3–8 buyers by tier). You can also lock most leads exclusively for 2× the listed price.
Really. Buy one $1 COLD lead to test our data quality before spending more. Bundle discounts start automatically at 50 leads (5%) and scale to 30% at 1,000.
Instantly. The marketplace is live inventory — what you buy is unlocked the second payment clears, delivered by email, and pushed to your CRM webhook if configured.
Applications are reviewed within 24 hours. Once approved you can browse the live feed, set alert filters, and buy immediately — no onboarding calls, no contracts.
That's the whole pitch. No minimum, no contract, consent proof included —
and every approved agent gets a single-use 50% off welcome code for their first order.
FamilyShield Pro